วันอาทิตย์ที่ 15 มีนาคม พ.ศ. 2552

Copenhagen Business School : Emotions Advertising and Consumer Choice

Is a Worldwide Common Language Just Over the Horizon?
Someone born in Madrid will obviously speak Spanish, and probably learn Portuguese, French and maybe Italian. Someone born in Copenhagen will obviously speak Danish, and probably learn Swedish, German, and maybe English. So here we have two
The Quest for the SelfActualizing Organization
Binding: Paperback
Studio: Copenhagen Business School Press
This is not a book about self-improvement, New Age, best practices or the management of culture. It does not solve existential problems or answer all of your questions. This book is a quest, a textual travel in ideas about organizing and self-actualization. People often feel that it is possible and right to both be an individual and part of a collective - yet it seems to rarely be realized in contemporary business organizations. There is often a dichotomy at work between the individual and the collective dimension in organizations. While not inquiring into the reasons of this, the book sets out to tell a story about the transcending of the seeming dichotomy. It does this through a collage of stories gathered from various authors: organization theorists, students, friends, exploring aspects of the encounter between the organizational and the spiritual domains.
Brand: Delsey
Manufacturer: Copenhagen Business School Press
Price: $43.00 USD
Merging Across Borders People Cultures and Politics
Binding: Paperback
Studio: Copenhagen Business School Press
International mergers and acquisitions are more popular than ever, even though they often fail to deliver the benefits strived for, and moreover tend to create many problems and challenges for the people involved in integrating the companies. "Merging across Borders: People, Cultures and Politics" offers insight into social, cultural, communicative and political dynamics in complex organizational change processes following mergers and acquisitions; dynamics which have often been neglected in previous research. The book is written by a Nordic research team, and it is based on their extensive field study of a series of cross-border mergers and acquisitions leading to the creation of Nordea, the largest Nordic financial services group. "Merging Across Borders" is written both for reflective practitioners and for people studying international management and organizational issues in cross-cultural settings.
Brand: Delsey
Manufacturer: Copenhagen Business School Press
Price: $33.00 USD
Delsey Helium Zip 25 Suiter Trolley Hardside Luggage
Binding: Apparel
Studio: Delsey
Polycarbonate blend Scratch resistant Self-repairing zippers Protected and recessed Velocity in-line skate wheels Integrated 3-dial TSA combination lock Top and side carry handles Recessed locking handle system Removable ID tag Two seperated compartments Zippered accessory pocket Adjustable web straps with speed buckle Packing compartment in lid with buttoned mesh divider
Brand: Delsey
Manufacturer: Delsey
Price: $260.00 USD
Delsey Helium Zip 29 Suiter Trolley Hardside Luggage
Binding: Apparel
Studio: Delsey
Polycarbonate blend Scratch resistant Self-repairing zippers Protected and recessed Velocity in-line skate wheels Integrated 3-dial TSA combination lock Top and side carry handles Recessed locking handle system Removable ID tag Two seperated compartments Zippered accessory pocket Adjustable web straps with speed buckle Packing compartment in lid with buttoned mesh divider
Brand: Delsey
Manufacturer: Delsey
Price: $300.00 USD
Emotions Advertising and Consumer Choice
Binding: Hardcover
Rating: 5.0
Review: 1
Studio: Copenhagen Business School Press
This book is aimed at readers interested in advanced consumer behaviour theories, both graduate students in their final year and practitioners with an MBA or similar background. "Emotions, Advertising and Consumer Choice" focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life.The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing. The book offers a first time thorough review of contemporary thinking in the field of consumer behaviour and an exhaustive amount of empirical evidence to support the authors' notion of an emerging paradigm of emotionally based consumer choice where mental brand equity becomes a central phenomenon. The empirical evidence is to a large extent developed on a questionnaire-based measurement method, pioneered by the authors and by researchers at the Center for Marketing Communication at the Copenhagen Business School.
Brand: Delsey
Manufacturer: Copenhagen Business School Press
Price: $80.00 USD
Drug Development and Discovery in an Industrial Context
: How New Drugs Move Through the Development and Approval Process, Boston: November 200112. Windhover’s In Vivo: The Business of Medicine Report, Bain drug economics model, 2003 13. http://www.fda.gov/oc/initiatives/criticalpath/
Semiotics in Visual Art
In 1989 the first Marketing and Semiotics Symposium was held in Copenhagen. l       It was arranged by the Marketing Institute of the Copenhagen Business School and attended by various people from universities and business schools. Over

ไม่มีความคิดเห็น:

แสดงความคิดเห็น